OF RAIN BARREL RACES AND CULTURE SHOCKS. AND THE BEAUTIFUL FEELING OF COMING HOME.
Born in a magical place just outside Hamburg. Three bus stops, two dairy farms, with meadows and forests as far as the eye can see. Television means holding the antenna ignoring black white snow. No wonder she doesn't like gameboys. She prefers wallpapering self-built tree houses, creating costumes for musical remakes with neighborhood kids and breaking legs when rain barrel racing.
After school, the village pond has become the coolest hangout. Hamburg is the shit. She’s lost without a land line phone, gabbing while creating books full of scribbles and drawings. She gets fascinated by calligraphy and decides to study Chinese. What else. From the countryside to the city, from typography to calligraphy, from latin to phonetic alphabets. Communication from zero to hero. Do it all or not at all.
She travels through China, does internships and language classes. Experiences Chinese heavens and hells. And back. As a working student she builds websites and developes a love-hate relationship with poorly paid promotion jobs. Until she learns how to get the good ones. Events go, fascination remains - of the encounter between brand and people. Of atmospheres and moments.
She enrolls for business and economics and begins to deal with brand management and advertising. After studying, it draws her back to Shanghai, this time as a cultural guide as part of the World Exhibition. Eight months of massive overload. On all sensory levels. Because it's so beautiful she stays there and starts at Porsche in the event organization for the Carrera Cup. Two years and countless unforgettable moments later she is again ready for Hamburg. She starts at the creative unit at VOK DAMS, writing concepts, creating, thinking, winning pitches. Again two years.
And then? She makes the ultimate right decision. She quits, travels, writes, creates, thinks, pitches, again. This time different. Somehow free.