CREATE.
After analyzing the briefing and completing the research, it’s about getting into the idea with
- creative techniques and brainstorming
- innovation and trend analysis
- CI concept, tonality, mood boards
- idea sketches, storyboards
- feasibility check (structural, budgetary etc.)
Then, given everyone agrees, it's about
- drafting the main idea
- content generation
- prioritization, focus and USP
- developing the customer journey
- construction, structure and rough layout
- plan of action (possibly modular)
- detailed elaborations (scenic, dramatic)
Depending on the event design, it requires close cooperation with service providers from
- architecture and trade fair construction
- media design and production
- graphics and visualization
- show production and dramaturgy
Since it's so much fun to bring everything together, it's about to get real with
- presentation with PowerPoint, Keynote or Indesign
- page layout
- copywriting, speech, expression
And because experience shows that you always have a ton of time left, you should definitely be checking
- content (does my concept fulfill the requirements of the briefing?)
- readability (is my concept well structured and smoothly readable?)
- proofreading (all disgrace averted?)
Save. Click. Send. Won.
CONTENT.
Crazy, but we live in times where communication is no longer like bowling - shooting for one big strike.
Today it's like pinball - permanently trying to keep the ball in play with the target groups, distributing content across various channels as long as possible, integrated and interdisciplinary. And talking about the most direct contact between people and brands, it’s all about emotions, experiences and enthusiasm. About surprises and spine-tingling moments. For the world premiere of the new super sports car, as well as for sales training for concrete mixers.
- corporate events
- showrooms
- brand worlds
- exhibitions
- art installations
- product launches
- press conferences
- dealer events
- conferences
- trainings
- fairs
- roadshows
- consumer promotions
- guerrilla marketing
- point of sale
Comprehensive knowledge of the events and communications industry, years of insights into individual service areas, and a large German-wide network of agencies and freelancers to create a well-founded basis for integrated brand communication.