WHO AM I AND WHAT AM I DOING HERE?
Brands in the context of people and markets.
How do I define myself? What is my unique selling proposition? Who am I, who was I before and who do I want to be? What’s happening around me and what are others doing? No matter if you’re launching a new product, opening a flagship store or planning guerrilla marketing measures, it always requires excellent research and profound knowledge of brands, industries and markets beforehand.
WHERE TO GO AND HOW TO GET THERE?
Where do I want to go and why? How do I get there?
What channels do I have to activate to communicate my message? No matter what goals - whether its brand awareness, long term brand loyalty or short term sales targets - how can we create unique moments and the right measures for focused live communication?